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Net Effects was incorporated in about 1993 with the original goal of manufacturing turn-key ISP and web servers, based on Sun Microsystems hardware and the SUN Solaris Operating System. NEI sold several dozen turn-key packages over a roughly 2 year period, both overseas and domestically. Founding partners were Bill Selmeier, Mike Maiten and Jim Hunter. Bill and Mike pursued other interests, during 1996 and Jim continued operating NEI.  In parallel NEI developed web site content and was responsible for developing the first Visa credit card web site. NEI turned to providing ISP, hosting and content development, during the period 1995 to 2002. NEI also provided MS Windows server services, security consulting and WAN connectivity products and support. 

The banner and logo, for Net Effects Inc.(NEI) , was loosely derived from the Japanese wood block print by the artist Hokusai.  The wood block print was created, in about 1830 and one of a series of wood block prints which have Mount Fuji as part of the background. "神奈川沖浪裏" Google translates this as the "Great Wave off Kanagawa". A copy of the original print is on display, at the National Museum in Tokyo. I saw the original print when I was running NRC Japan KK, during the late 1980's.

The surrounding waves in the logo show typical chaotic sea waves, the great wave is unusual and thought of as a rogue wave not a tsunami caused by an earthquake. Recent research and satellite radar has shown rogue waves over 100 feet tall. In the NEI banner art the boats of the fishermen were not included, nor was Mount Fuji in the background, but tried to capture a "Japanese" feeling.

An art critic, Smith offers, "…the symbolic meanings of the colour blue, with its implications of water and rebirth, must have been of great personal appeal to Hokusai himself as he embarked on his 'second life'" (Smith 259). 

The roots of Shintō are from the early beliefs of the inhabitants of the Japanese Islands. That "Kami" or spirits are part of many natural things stones, trees and water. This belief evolved with the acceptance of Buddhism in Japan. So the belief that objects have a spirit evolved into "they had a bit of Budda or a spirit (Kami) in them". Possibly this was a "spirit wave" or simply an okinami (off-shore or rogue wave). In modern Japan many elements of coexist with both Buddhism and Christian practices (Weddings) and Shintō.